As a dentist, one of your main goals will be to bring in as many patients as possible. After all, over 90% of Australians have experienced some sort of tooth decay in their lives.
But with so many registered dentists in your city or locality, how will you attract more patients?
You will get to know this here, so let’s start reading!
Table of Contents
Offer discounts to new patients
It’s a known fact that people tend to visit places or buy things where they are offered discounts, and a dentist’s office is no different from this mindset.
If you offer your first-time patients a discount on the visiting fees or oral treatments, this news will spread among that person’s social circle. And within just a few weeks or months, you’ll see positive results.
Discounts and good deals can act as a great incentive for people who wish to change their existing dentist. Also, check the kind of treatments you usually perform on most patients to know how to market them in the future.
Improve your knowledge
Doctors have to keep updating their knowledge since the medical field is always filled with new discoveries and inventions.
One great way to make yourself known to more patients is by improving your spectrum of medical knowledge and attending workshops and conferences.
Not only will you learn a lot of new things at every event but you will also improve your networking skills with other doctors and patients.
For example, the CPD Institute in Australia offers some great cosmetic courses for dentists, including Mesotherapy and PRP training.
Create an interactive website
First impressions are everything, even when it comes to dentist appointments. If you have a generic dental website with conventional taglines and pictures, you won’t be able to attract new patients.
What you need to do instead is to create a webpage that is interactive and unique. If you’re unsure how to create a user-friendly website, you can always hire a professional web designer.
They will make sure that the website is mobile-optimized, has an informative blog, positive reviews from existing patients, and an on-page SEO.
Ask your patients for referrals
Your existing patients are perhaps the best sources of gaining new patients. But if you sit and wait passively for them to bring you more clients, then you’ll have to keep waiting.
So, one great way to speed up the process is to make use of referral systems. Whenever a loyal customer appreciates you, put it to good use by sending them a follow-up email about how they’re doing.
Also, ask these patients to refer you to someone they know. Take control and create a strategic approach to make your patients spontaneously refer you to their friends and family.
Stand out among others
The problem with dentistry is that most patients already have a fixed dentist in their locality. This makes it difficult for a new dentist to actively get new patients.
However, that doesn’t mean you won’t be able to attract clients to your office. You need to create your unique selling proposition (USP) to help you stand out among the crowd.
Try to popularise some of the features in your practice, such as sedation dentistry, veneering, implants, dentures, or oral sleep appliances. You can even start the concept of a luxury dental clinic to cater to an exclusive few.
Share your story
In today’s world, meaningful connections with others in the profession have become necessary. The more you share your story and life, the more people can connect with you.
For example, if you team up with different medical companies that offer complementary services will help both of you to gain more clients.
Consider partnering with a local general physician who already has made a good name for themselves.
Working together in the same space will make patients notice you and your work, and even the physician can access your patient base. You both will help each other out with exposure and more patients.
Over to you
At first, attracting a large number of patients might seem daunting and almost impossible. However, you must keep proving yourself and staying true to your practice. These qualities, along with patience and time, will definitely give you good rewards.