How to Use Linkedin to Promote Your Business

Linkedin is the most popular professional social media platform in the market today. One can use Linkedin to increase their target audience reach and promote brand awareness. This business-focussed site is an essential tool that helps business owners network with potential clients and generate positive leads.

Linkedin Video Ad is a well-known strategy that attracts followers’ attention. The more creative they are, the more people interact with them, further improving your visibility. Today there is a misconception that promoting your brand on Linkedin costs big bucks. But the truth is that one can quickly grow their business for free by following a few strategically-sound marketing tips.

Marketing Tips

Marketing helps companies connect with target customers. But not all strategies have the potential to convert target customers into potential clients. But by following a few simple techniques, even a recent startup has the potential to become an enterprise. Here are a few Linkedin Marketing tips to help brands leverage the social media platform for their benefit.

Highly Targeted customers are key

Targeting the right customers is an undermined skill in Linkedin Marketing. But one can use this strategy to their advantage. Generally, marketers can focus the first round of a marketing campaign on the general audience. Then, based on their response and other parameters such as age, gender, industry, role, etc., they can filter out the target customer base for the subsequent marketing rounds. One way to attract the proper attention is by creating Linkedin Ads. It induces a sense of curiosity in the mind of potential customers taking the business owner one step close to their goal.

Uploading Linkedin Friendly Videos and Posts

Linkedin Video Ad is one of the most effective forms of marketing techniques. By posting Professional business-centric videos, one can sell their brand story to the audience in an impactful way. Today content is the king, and video content is the most preferred format. The video content will bring you likes on LinkedIn. Leveraging this idea will significantly benefit the company while they strategize their LinkedIn marketing scheme.

The more creative and authentic the video is, the more attention it grabs. Using video editing tools to make subtle changes to the video will help in the process. Linkedin-friendly posts can be informational articles, job postings, Product updates, Company culture videos, Fun behind the scenes s, company achievement highlight posts, etc.

Profile Optimization

The personal profile of a business owner is the first one that needs optimization. No matter the company’s size, the owner’s bio reflects the company’s integrity. An attractive profile will encourage customers to connect with the business owner and helps them understand the professional personality of the Companie’s CEO and Employees before they commit to the brand. They can include details about their experience, growth, skill set, achievement, and a unique bio description.

Interacting in Linkedin Groups

Linkedin Groups are one of the best ways to connect with a wide range of potential customers. Joining the relevant groups in the industry helps the business staff understand the customer’s preferences and priorities, which is key to a company’s success. It also helps them keep an eye out for their competitors’ products, which gives them an edge in innovation. As they say, customers are an essential part of a Business venture. So targeting them is key to success.

Joining LinkedIn Groups will allow people to gain more authentic responses to any of the job openings or product updates that they post. These responses can be further analyzed to make relevant changes that ensure the success of a product.

Recommendations for the win

A user testimonial can go a long way for the business. First, it induces a sense of validity to a brand’s products and services. Not just that, but research shows a person is more open to trying a product if they find the user reviews appealing. So asking the customers to give a positive testimonial will be a stamp of excellence on the company’s LinkedIn page.

Create a Profile page for your Business

Creating a new Linkedin page for your business is the first step toward brand recognition. Here are a few criteria that are a must on the page,

1. A bio that focuses on giving the customers the correct information about the company.
2. Using the company logo as a profile picture for a unique identity.
3. Highlighting the problem the business is trying to solve on the about page.
4. Posting SEO Friendly content to improve search engine ranking.
5. Uploading interactive posts for better user engagement.
6. Giving a sneak peek into the future products and services in the form of a ‘behind the scenes video’ post.
7. Asking questions to receive user opinions on the idea.
8. Sharing relevant industry information to showcase that the company is constantly innovating for the better.

Improving Email list

An email is an evergreen form of communication that every brand uses. Creating newsletters and sending them to potential audiences can improve their visibility. Leveraging Linkedin to increase your email list will lead to long-term client relationships. It perfectly exemplifies the statement, “start with connections and then create a relationship.”

Great Visuals

One should never underestimate the power of a high-quality Linkedin post and logo design. It is always important to be 100% perfect for visuals. The company’s logo, profile picture, product image, story selling videos, information articles, and even job postings should have great visuals that will pique viewers’ interest, thus boosting your audience engagement. The creative field has immense freedom that lets a business experiment with different styles before sticking to one that gains more audience.

How to Win at Linkedin Marketing?

Winning at Linkedin Marketing focuses on five primary principles.

• Offering value before asking the customers something in return
• Recommendations for the win
• Networking relentlessly but qualitatively
• Being a person
• Showcasing the real you

Before asking the customer to promote a brand or use a product, it is crucial to present them with a value-added solution. Once the customer is satisfied, requesting them to leave a testimonial will come a long way. Through the already existing contacts, networking with potential mutual customers will improve your reach, and finally, networking by being true to oneself will establish authenticity. These principles are the mantra for success in the field of Linkedin marketing.

Conclusion

Linkedin is one of the most popular Social media platforms today. Using the proper marketing techniques can easily promote their brand, thus increasing their brand visibility. Creating Linkedin Ads is one such strategy proven to be the most effective.

A small business can become an empire if they leverage the wonder that is Linkedin Ads. It helps users form connections with people who can one day be their potential long-term clients.