Effective Ways of Building a Real Estate Reputation on Social Media

Real Estate Reputation on Social Media

Back in the day, building your real estate reputation could be extremely hard and challenging for everyone, even seasoned pros are still trying to validate and separate themselves from the pack.

Fortunately, in this golden age of technology and social media, building your reputation through different platforms can make your life easier without leaving the comforts of your own home.

If you are a first-timer realtor or a burgeoning one, you might want to seek the help of social media platforms to effectively build up your reputation. But if you don’t know how to day, then lucky for you, we’ve got you covered.

Do you already have a real estate license in Florida or whatever state you belong to? In this article, we’ll list down some of the most effective ways to build a real estate reputation through social media. If there are no questions asked, let’s get right into it!

4 Effective Ways To Build Real Estate Reputation on Social Media

If you have a real estate license in Florida or any other state, there are plenty of ways to boost your real estate reputation, but we’ll list down four of them. So, check them out!

The Right Social Media Platform

Always remember there are plenty of social media platforms worldwide, and finding the right one that works for you is detrimental to the success of boosting your real estate reputation.

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While there can be a lot of social media platforms, not everyone works for you.

The only problem with finding the right social media platform is it can take a lot of experimenting to find the right one. We were fortunate enough to discuss which platform works best with a few seasoned pros and vets.


Facebook is the cream of the crop if we’re talking about the best social media platform in the world. If you want to market your real estate, you’ll have everything in store for you with a bit of a caveat. It comes with a cost. Remember, almost 3 billion people have Facebook, and most spend an average of 38 minutes daily scrolling through this platform.

Combine that with your targeted audience, and then this recipe can become what you want to envision if you want to boost your real estate reputation. In addition, what you’ll love about Facebook is they have already streamlined this process of marketing your business or profile to make your life a tad bit easier.

You can simply use their various features, including listings, book calls, chatting with potential clients, and many more. If you do a good job in replying to every potential client, you’ll have the recipe to boost your reputation as a real estate agent.

To make matters even more compelling, if you’re responsive enough, Facebook will award you a “very responsive” tag on your page, and they will favor your page.


With over 1 billion users worldwide, Instagram has become the second most popular social media platform in the world. And for a good reason, realtors are going ham on this platform as it can generate potential income while boosting their reputation all in one sitting.

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This social media platform is a great example of how you can effectively deploy your marketing strategies for your real estate business. The only problem with this social media platform is you have to spend a good amount of time making your images and videos. Creating stunning pictures, videos, and reels is critical to success on this platform.

You can always aim consistently for the highest, and the outcome will soon follow. Don’t only post social listings and closed deals. Put some variations to it and include interesting things about why real estate is the next best thing and how you can help them. Adding a bit of intricacy and humor can greatly help your reputation through this platform.

Sharing Client Testimonials

Once you’ve hit the ground running while closing deals here and there, the next best thing you should do to boost your reputation is to post on your page regarding client testimonials and review. This way, potential clients will know how great you are at what you do.

Having positive reviews written all over your page can greatly help your reputation. However, it is just another thing. The first thing you need to do is help your clients the best way you can.

This way, they will leave a positive testimonial and feedback on your page for the world to see.

How many testimonials are too many? Plenty! There’s no limit on how much you can post if you feel they can help your reputation. Share them on your page. This idea can undoubtedly boost your reputation.

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Wrapping Things Up

There are plenty of ways to boost your real estate reputation through social media, and this guide will help you bolster your chances. Nevertheless, one of the most important things you can do for yourself is to cater to all the client’s needs to boost your reputation.

Often, it’s all you have to do instead of relying on social media platforms to boost it. Your performance and reliability towards your clients are two of the most important things you can do to boost your real estate reputation.

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