8 Instagram Features You Need to Know About

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It’s safe to say that Instagram is one of the most popular social media features. It provides an array of benefits that can benefit marketers, startups, entertainers, and so much more.

That massive community means a lot of potential content views, so if you want to get a share of them, you’re probably wondering how to go about doing so.

With that in mind, we’re giving you a quick rundown of some of the most impressive Instagram features and how you can use them to take your social media hack to the next level.

1. Instagram Reels

Reels are short, 15-second video clips that you can watch and create. These can be made with different audio, effects, and speed, to match your creative style. Reels can be seen both on a user’s feed or on the Explore tab, so there are plenty of opportunities for users to gain visibility.

To add Reels to your story, start by selecting the Reels option from the story camera and tap into the audio, effects, and speed options available. Once you’re happy, you can share your Reel, add to your story and also add it to a ‘Featured’ Reels section on Instagram. With these features, it’s easy to save and organize posts for future reference, create highlight reels and create organized Instagram posts you’ve liked.

2. Instagram QR Codes

Instagram QR codes are a recent addition to the Instagram platform, and they can be used both on and off the platform. Instagram QR codes can be used in many different ways, including sharing a profile, creating a marketing campaign, creating a game, and more. By scanning an Instagram QR code, a user will be directed to a website or profile on the platform.

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This is great for businesses that want to promote their products or services via Instagram. With Instagram QR codes, users can easily engage with your social media networks, accounts, or websites that are relevant to their interests. This feature also opens up a world of possibilities for businesses to share information and generate more leads quickly.

3. Instagram Stories

Instagram Stories is a great feature to share your day or advertise your business. You can post photos and videos that will expire after twenty-four hours. You can also add text, emojis, hashtags, and filters to your stories. When you post a story, your followers can view it at the top of their feed and add it to their own Story highlights that stay visible until you delete them.

To draw even more attention to your stories, you can boost them with Instagram Ads and create personal stickers to use in the story to drive sales. Furthermore, with your social media tricks, you can view how many people have viewed your story and how long they spent viewing it. Additionally, you can poll followers for a story and use stories to link followers to other posts or websites. 

4. Disappearing DMs

Disappearing DMs is one of the most important Instagram features that you need to know about. With disappearing DMs, you and your friends can send private messages that automatically delete after the recipient has seen them. This feature is great for sharing sensitive information or having a bit of fun with your friends.

It is a quick, secure way to send messages that you want to stay private. Additionally, you can capture a disappearing photo or video and send it to a friend. They will only have one chance to view the content before it disappears. 

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5. IGTV

Instagram’s Instant TV (IGTV) app is one of its most prominent features, allowing users to create, watch and share long-form, vertical videos. It offers users the chance to create video content up to an hour in length, allowing more focused and in-depth exploration of topics.

Users can follow channels and content creators, like and comment on videos, and even upload their own videos. With IGTV, creators have the chance to share more of their ideas and experiences than ever before, allowing them to connect with their audiences in a deeper and more meaningful way.

6. Pin Comments

Pinned comments are displayed above all other comments. This gives you the ability to highlight specific comments and keep important conversations in front of your audience’s eyes. If you want to make sure important conversations don’t get lost in the comments, you can use this feature.

To pin comments, find the post, click the three dots icon in the top right corner of the post, select Pin, and click the comment you want to pin. After the comment is pinned, you can change or unpin the comment via the same process. 

7. Boomerangs

A Boomerang is a short video clip that plays forward, then backward, and then forward again in an endless loop. Boomerangs can turn mundane everyday objects into something attractive and eye-catching. For example, a Boomerang of a coffee mug flipping in the air looks more interesting than simply a picture of a coffee mug.

Not only are they visually appealing, but Boomerangs can also help tell a story or add an extra layer of emotion to your posts on Instagram. Additionally, if you have an Instagram business profile, you can add a link to your post that can direct viewers to your website or an online store. 

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8. Follow Hashtags

To do this, simply type in any hashtag in the search bar, then click the follow button. Once you do this, you will start to see the posts associated with the hashtag at the top of your home feed. Not only can you follow hashtags, but you can also save them to easily refer to them whenever needed.

All it takes is tapping the bookmark icon to make sure the hashtag stays tucked away in your favorites. Following hashtags is a great way to stay in the loop on the topics that interest you, as well as potentially increase your follower count if your posts contain the hashtag.

Take These Social Media Hacks Now To Optimize Your Performance

Instagram is a powerful social media hack with plenty of useful features. Take the time to explore all its capabilities and dive deeper into the content creation tools available. Don’t forget to take advantage of its analytics tools to measure success.

For the best results, check out new features and updates to really stay ahead of the curve. What are you waiting for? Boost your content today!

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