If you’re a business owner, you know that the hiring process can take a while. In most cases, the process looks like posting a job opening online, reviewing resumes, and interviewing candidates. Not to mention that once you’ve selected a candidate, you must onboard and train them. This takes so much time and effort, leaving you little to no time to focus on the other parts of your business.
The good news is that you can hire professionals to do this for you, and it’s not a type of HR (human resources) company. Here are five reasons to hire a digital recruitment agency for your business.
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#1: Attract More Candidates
Partnering with a recruitment marketing agency gives you access to more candidates for employment than if you continue traditional ways of hiring. The job of a recruitment company is to find the most qualified people to work for your company, and there are three main categories of candidates. The first is active candidates, and as the name suggests, these people are actively looking for jobs. This group is the easiest to find because they usually come to you.
The next two groups (passive and cusp candidates) aren’t always so easy to target. Passive candidates are usually already employed and aren’t looking for a job, while “cusp” candidates are also employed but are keeping their ears open to potential job openings— yet not actively searching for jobs online. Recruitment agencies can help you reach all types of candidates.
#2: Build Your Employer Brand
Hiring a recruitment marketing agency also allows you to build your brand as a business— which is important for marketing toward both consumers and job seekers. As a business, your brand is how the outside world perceives your company. It’s the feelings and thoughts that are evoked when people hear your company name or see your logo.
The same idea is true for building an employer brand, except your target audience would be a group of job seekers, versus consumers. Marketing your business as a great place to work helps to draw in both active and passive job seekers, especially if you have the help of a recruitment marketing agency.
#3: Gain a Competitive Advantage
In the same way you’d want your consumers to choose to buy from your business over a competitor, you’re going to want job seekers to choose you for employment over another company. A good recruitment marketing strategy will help you do just that because they know the three phases that job seekers go through when job hunting:
The main goal is to make sure that your company is at the forefront of their minds during the first two phases to move on to the third phase. When this is the case they will, more often than not, choose your business over a competitor.
#4: Save Time and Money
Any business owner knows that it takes a lot of time, effort, and money to hire new employees— especially when you’re really taking the time to find the most qualified individuals. Unfortunately, many business owners hire quickly just to fill a position, and this practice usually leads to higher employee turnover. When you use a recruitment marketing agency, you’ll have time to focus on other business matters while the agency puts in the time and effort to find the right candidates. You’ll also be saving money by not having to constantly pay for ads on job boards.
#5: Target Specific Candidates
In addition to paying for ads on job boards, you’re also paying to attract a wide range of job seekers. Statistically, this is a good thing because you’re reaching a wider audience, but a wide audience does no good when none of the candidates are qualified. A digital recruiting agency narrows down this audience by targeting the job seekers with the skills and experience you’re looking for— and this can also be a large group of individuals, known as a talent pool. When you have access to a talent pool, you’re guaranteed to get the best talent in a short amount of time.
There really are no downsides to hiring a reputable recruitment marketing agency. Yes, you’ll have to spend money, but this is an investment that will save you money in the long run, especially if you’ve been doing your own recruiting by paying for ads on job search sites like Indeed. Experts in recruiting will know the best ways to bring qualified candidates to you so that you won’t have to keep wasting money on job advertisements.